Hailing from a farming background and as one half of a beef cattle-producing couple, Simone Kain has an inherent passion for regional Australia.
Noticing a definitive gap in the food production knowledge of children in Australia and inspired by her own three farm-obsessed boys, Simone’s quest to raise awareness of the nation’s farmers led to the creation of ‘George the Farmer’, an award-winning children’s character, with business partner Ben Hood.
Going on to win numerous awards including the 2017 SA RIDRC Rural Women’s Award’, the ‘NAB National Women’s Agenda Regional Entrepreneur of the Year’ and the ‘Brand SA Flinders University Education Award’, Simone is set to share her inspiring story with the Victorian agricultural community as guest speaker at the Agriculture: The Heart of Victoria gala dinner next month.
With the industry’s need to continually engage young people, not only as consumers, but also as future participants and leaders, Simone says she created George to address the knowledge gap in a fun and educational way.
“George the Farmer plays a critical role in educating children about how and where food is grown and also inspires children to consider innovative careers in agriculture in their futures.”
The character is brought to life for children through picture books, apps, songs, toys, videos and live performance with 50cents from the sale of every book reinvested in providing free curriculum-aligned teacher’s resources for educators across the country. The free agricultural resources have been downloaded more than 3000 times in the last six months and accessed by around 40,000 children.
Presented by the Victorian Farmers Federation (VFF) and The Royal Agricultural Society of Victoria (RASV), the Agriculture: The Heart of Victoria dinner has grown to become the premier event on the Victorian agriculture calendar and brings together Victoria’s agricultural community for an evening of food, fibre, farming and friendship.
“RASV and VFF know that early awareness, education and highlighting agriculture as a valuable career option is vital to the industry,” said David Jochinke, President, VFF
“It is critical for us to ensure we are actively engaged with young people, so we are delighted to have Simone share her experience at the dinner, as she is leading the way in agricultural education.”
Tickets to the dinner include a 4-course bespoke dinner, featuring some of Victoria’s finest produce and are available at heartofvic.com.au.